Premier’s website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By clicking on “Accept” you are giving your consent to our use of cookies in the manner set out below. This policy explains how cookies are used on the Premier website, and other ways in which cookies may be used and how to delete or manage them.

What are Cookies?

Cookies are text files containing small amounts of information which are downloaded to your browser or the hard drive of your device if you agree to their use when you visit a website. Cookies then send back information to the originating website on each subsequent visit, or to another website which recognises that cookie. Cookies allow our website to recognise your device.

The information collected by cookies does not personally identify you; but it does identify your computer and your connection to the internet, for example your operating system and platform, IP address, browsing patterns and interactions with our site.  This information will be treated by us in accordance with our Privacy Policy which can be found here.

You can find more information about cookies at: and

Types of Cookies used by Premier

The types of cookies used by Premier fall into four categories as outlined below. Some of these are “session cookies”, which stay in place only for the duration of your visit to our website and are deleted at the end of your browsing session. Others are "persistent cookies", which remain on your device for a period of time after you have left the website. Cookies may also be placed by our approved business partners, which are known as "third party cookies".

Strictly necessary cookies;

Strictly necessary cookies are required for the operation of our website.

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website.

Without strictly necessary cookies our website would not work. If you remove or disable these cookies, we cannot guarantee that you will be able to use our website.

Analytical/Performance cookies

These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve how our website works (e.g. by ensuring that users are finding what they are looking for easily) and to recognise when error messages are being received. Performance Cookies don't collect any information that could identify you.

The information collected by these Cookies is either anonymous or pseudonymised.

We do not use Performance Cookies to collect personal information.

Functionality cookies   

These are used to recognise you when you return to our website. This enables us to personalise content for you and to remember your preferences.

Targeting cookies;

These record your visit to our website, the pages you have visited and the links you have followed.

Cookies and Emails

Premier may also use cookies and similar technologies in the emails that we send. We will gather information such as your IP address and geographical location as well as whether you open the email, which links you click on within the email and any Premier webpages that you subsequently visit. We can link your activity on the Premier webpages and emails that we send to your email address. You can remove these cookies from your device as indicated below.

Details of Cookies used by Premier’s Website

Strictly Necessary Cookies (First Party Cookies)

First party cookies are associated with the host domain of a website. Our website uses one first party cookie. What we use this cookie for is explained below:

Cookie name Duration Description
AdviserTerms /
InvestorTerms /
14 days (persistent) Identify whether the visitor has agreed to the 'Important Information' for Advisers / Investors / Wealth sites.

Analytical/Performance Cookies (Third Party Cookies)

Third party cookies are cookies from any other domain.

We use Google Analytics which are third party cookies used to measure how many users visit our website and for how long, what pages are visited, and which links are used. We interpret these measures to monitor how well our online services are performing. This information is used only by us and is not distributed to any other third parties.

These cookies are outlined in more detail below:

Cookie name Duration Description
__utma 2 years from set/update Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmb 30 mins from set/update Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmc End of browser session Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
__utmz 6 months from set/update Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
__utmv 2 years from set/update Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.
uuid 1 Year from set/update

Used to distinguish users and sessions. The cookie is created by when the javascript library executes and no existing uuid cookies exists.

Sitescout Persistent third party cookies

We collect usage data about you whenever you interact with our Services. This may include which of our pages you visit, what you click on, when you performed those actions, and so on. Additionally, like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of each access, including originating IP addresses.

We collect data from the device and application you use to access our services, such as your IP address and browser type. We may also infer your geographic location based on your IP address. We use third party tracking services that employ cookies and page tags (also known as web beacons) to collect aggregated and anonymized data about visitors to our websites. This data includes usage and user statistics, but not personally identifiable information.

Online Valuation Services (Third Party Cookies)

Third party cookies are accessed when you click on the 'My Account' section of this website. Our online valuation service websites are managed by third parties. The cookies on these sites are there to keep you logged into your account.

To make full use of the online valuation service websites, your device needs to accept cookies, as these sites will not function properly without them.

How to withdraw consent to, control and/or delete cookies

It is possible to remove cookies or block them from recording information by activating the relevant setting on your browser. Each browser is slightly different. For more information consult the 'Help' menu for your browser or see

However please note that if you turn off cookies in your browser then you may not benefit from the full functionality of our website and it may also impact your use of other websites.

Queries and complaints

If you have any questions relating to our Cookie Policy please contact us on



Risk and other important information

When you invest, your money is at risk because the value of investments, and any income from them, can go down as well as up and you could get back less than you invested. The past performance of an investment is not a guide to how it will perform in the future. Because there are many different types of investment risk and investors have different attitudes to risk, we are not able to categorise our investments as having a specific level of risk. We would therefore strongly recommend that if you do not have professional experience in matters relating to investments, you should speak with a financial adviser before making an investment decision.

Premier Asset Management is not authorised to provide investment advice or tax advice. Before making an investment decision, it is also important that you read the key documentation for that investment which is available in the literature section of the website, by contacting a financial adviser or by getting in touch with us directly. See ‘Contact us’ for more information or if you are unsure. You can find more details about the specific risks and literature that are relevant to each type of investment on the individual fund, portfolio or investment trust website pages.

We've been managing multi-asset style funds since 1995