Privacy statement

What do we do with your personal information?

When you set up an account with us, we will ask for certain personal information from you, such as your residential address, telephone number, date of birth, national insurance number and bank account details. We may also ask you to provide personal security questions and answers. This information helps us to verify your identity when you call us for information about your account. We have strict procedures and processes in place to ensure that this information is only used for the purposes of administering and verifying your account with us.

In addition, if you give us permission when completing your application forms, we may also use your personal information for marketing purposes.

We are constantly striving to maintain and improve the service that we offer. To help do this and to ensure we meet our legal and regulatory obligations, we may also record and monitor emails and telephone calls.

Electronic checking systems may also be used to help us verify your identity. Please note that electronic checking will not affect your credit rating.

Will Premier share my personal information with any third parties?

We do not pass on any client information to third parties except in connection with administering your account with us. This could include your elected Financial Adviser, or any other party that you inform us about when you set up an account with us (if you no longer wish us to share your personal information with any such party, please let us know in writing).

Your personal information may be passed to one of our administration centres to set up and administer your account.

We may share your information with other companies that are part of the Premier Asset Management Marketing Group.

Your information might be shared with any person to whom we have a right or duty to disclose personal data. This could include regulatory authorities, governmental agencies, law enforcement agencies and any other authority we reasonably think needs access to the data.

Please be assured that WE DO NOT SELL client information to any third parties.

How can I find out about my personal data that is held by Premier?

You can ask us, in writing, for a copy of the personal information that Premier holds on you. A fee may be chargeable for this information which is currently set at £10. If any personal data is found to be incorrect or out of date, you have the right to ask us to amend or update the information that we hold. To ensure the ongoing protection of your information, we would typically require suitable documentation to verify any required changes.

Is the Premier website secure and genuine?

In an effort to protect our website and identity against scammers and those who attempt to replicate our website, we have now implemented an SSL certificate.

An SSL certificate is an online security encryption method used to keep your data secure, giving you instant security and peace of mind.

Your web browser will show a green bar or similar beside our web address confirming that you are visiting the genuine Premier website. If you click on the green part showing a lock, further details are revealed, including a copy of our SSL certificate (an example of this is shown here).

SSL certificate example

Use of Cookies

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device. You can find more information about cookies at: and for a video about cookies visit:

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

They can also help to ensure that adverts you see online are more relevant to you and your interests.

The cookies used by us do not retrieve any information from your personal computer.

Click here to find out about the cookies used on our website.


Risk and other important information

When you invest, your money is at risk because the value of investments, and any income from them, can go down as well as up and you could get back less than you invested. The past performance of an investment is not a guide to how it will perform in the future. Because there are many different types of investment risk and investors have different attitudes to risk, we are not able to categorise our investments as having a specific level of risk. We would therefore strongly recommend that if you do not have professional experience in matters relating to investments, you should speak with a financial adviser before making an investment decision.

Premier Asset Management is not authorised to provide investment advice or tax advice. Before making an investment decision, it is also important that you read the key documentation for that investment which is available in the literature section of the website, by contacting a financial adviser or by getting in touch with us directly. See ‘Contact us’ for more information or if you are unsure. You can find more details about the specific risks and literature that are relevant to each type of investment on the individual fund, portfolio or investment trust website pages.

We've been managing multi-asset style funds since 1995